Retargeting converts window-shoppers into buyers. Retargeting brings back your lost audience.
Retargeting works by keeping track of people who visit your site and displaying your retargeting ads to them as they visit other sites online
Place a JavaScript tag in the footer of your website. This code creates a list of people that visit your site by placing anonymous retargeting "cookies" in their browser.
Retargeting generates greater online sales by keeping your brand front and center and bringing "window shoppers" back when they're ready to buy. Every time your customer sees your retargeting ads, your brand gains traction and more recognition
Retargeting is most effective if you segment your visitors (eg, people who looked at shoes vs pants) and tailor the retargeting ads shown.
The best performing retargeting creative has a clear call-to-action and promotes an offer.
