Publisher’s Acceptable Use Policy


Publishers participating in the Adnium program are required to adhere to the following policies. We suggest you read the policies carefully and reference the guidelines often as we may change our policies at any time. As pursuant to our Terms and Conditions, it is your responsibility to keep up to date with and adhere to the policies posted here. Failure to comply with these policies may warrant us limiting ad serving to your site and/or limiting your Adnium account. While in most cases we prefer to work with Publishers to achieve policy compliance, we reserve the right to disable any account at any time. If your account is disabled, you will not be eligible for further participation in the Program unless and until any issues have been resolved. Please note that we may change our policies at any time, and pursuant to our Terms and Conditions, it is your responsibility to keep up to date with and adhere to the policies posted here.

Site Content Guidelines

Publishers in the Program must adhere to these guidelines. It is forbidden to place our ad code on sites that are not adult or pornographic in nature. Sites displaying ads may not include:

  1. Promotion of child pornography or bestiality, including minors or animals in inappropriate adult or sexual situations, including images, written content, or animations.

  2. Violent content, content promoting racial intolerance, or advocating against any individual, group, or organization.

  3. Hacking/cracking content.

  4. Illicit drugs and drug paraphernalia.

  5. Excessive profanity.

  6. Content regarding programs which compensate users for clicking on ads or offers, performing searches, surfing websites, or reading emails.

  7. Excessive, repetitive, or irrelevant keywords in the content or code of web pages

  8. Sales or promotion of weapons or ammunition (e.g., firearms, fighting knives, stun guns).

  9. Sales or promotion of alcohol, tobacco, or any related paraphernalia.

  10. Content containing ‘revenge porn’: sexually explicit media that is publicly shared online without the consent of the pictured individual.

  11. Any other content that is illegal, or promotes illegal activity.

  12. Any file-sharing or torrent sites.

  13. User-submitted content that is not moderated

  14. Little or no original content. This includes, but is not limited to:

    1. Scraped content: Sites with content taken from high-quality sources or “Free Article” sites. These are often template or cookie cutter sites.

    2. Auto-generated content: Sites with programmatically generated content. These sites often have random content that is confusing or nonsensical to a site visitor.

    3. Doorway sites: Sites with content designed to increase search engine rank, with little content for an actual site visitor.

    4. Made for ad sites: Sites that primarily consist of only advertisements do not constitute content for a landing page.

    5. Login to view any content: Sites with landing pages with only a login or registration form.

    6. Thin affiliate sites: These sites collect pay-per-click (PPC) revenue by sending visitors to the sites of affiliate programs, while providing little or no value-added content or service to the user. These sites usually have no original content and may be cookie-cutter sites or templates with no unique content.

    7. Site under construction: Sites that are blank, under construction, page with raw coding/incorrect coding, or take too long respond.


Invalid Clicks and Impressions

Pageviews and clicks on ads must result from genuine user interest. Any method that artificially generates clicks or impressions on our ads is strictly prohibited. These prohibited methods include, but are not limited to, repeated manual clicks or impressions, use of robots, automated click and impression generating tools, third-party services generating clicks or impressions such as paid-to-click, paid-to-surf, auto-surf, and click-exchange programs, or any deceptive software. Adnium reserves the right not to pay for any inventory that Adnium believes, in its sole discretion, incents users to click, uses automated means to generate clicks or traffic, or is otherwise suspicious.

Encouraging Clicks

Adnium does not allow any of the following methods to artificially generate clicks or impressions:

  1. Encouraging users to click the ads by using phrases such as "click the ads," "support us," "visit these links," or other similar language.

  2. Directing user attention to the ads via arrows or other graphical gimmicks.

  3. Placing misleading images alongside individual ads.

  4. Promoting sites displaying ads through unsolicited mass emails or unwanted advertisements on third-party websites.

  5. Compensating users for viewing ads or performing searches, or promise compensation to a third party for such behavior.

  6. Placing misleading labels above ads - for instance, ads may be labeled "Sponsored Links" but not "Favorite Sites".

Copyrighted Material

Website Publishers may not display ads on web pages with content protected by copyright law unless they have the necessary legal rights to display that content.

Site and Ad Behavior

You may not alter or manipulate any ads or standard ad behavior in any way unless explicitly permitted in writing by Adnium.

  1. You must not alter any portion of the code or change the behavior, targeting, or delivery of ads.

  2. Sites showing Adnium ads may not contain pop-ups or pop-unders that interfere with site navigation, change user preferences, or initiate downloads.

  3. A site or third party cannot display our ads as a result of the actions of any software application such as a toolbar.

  4. No Adnium invocation code may be integrated into a software application.

  5. Web pages containing Adnium invocation codes may not be loaded by any software that can trigger pop-ups, redirect users to unwanted websites, modify browser settings, or otherwise interfere with site navigation. It is your responsibility to ensure that no ad network or affiliate uses such methods to direct traffic to pages that contain your Adnium invocation code.

  6. We do not accept any traffic from ad zones hosted on sub domains such as Blogger, BlogSpot, Tumblr etc.

Ad Placement

Publishers must comply with the following Ad Placement policies:

  1. Up to six (6) ad zones may be displayed on each page.

  2. You may not display the same zone multiple times on one page. You must create a unique ad zone for each ad placement on your site.

  3. Elements on a page must not obscure any portion of the ad displayed.

  4. Ads must not be displayed on any page with content primarily in an unsupported language.

  5. No ad zones may be placed on any non-content-based pages.

  6. No ad zones may be placed on pages published specifically for the purpose of showing ads, whether or not the page content is relevant, the only exception to this is interstitial ad zones that have been approved by Adnium.

  7. All In-Player ad zones must have a “Close and Play” button.

  8. You may not place our in-player ad zone on videos that do not play.

  9. You may not remove our banner container for in-player ad zones.

  10. In-player ad zones must not remain visible when a video is playing.


Advertiser’s Acceptable Use Policy

Destination and Popunder URLs Guidelines

Advertisers participating in the Program are required to adhere to the following policies. We ask that you read these policies carefully and refer to this document often. If you fail to comply with these policies, we may disable serving of your ads and/or disable your account. While in most cases we prefer to work with Advertisers to achieve policy compliance, we reserve the right to disable any account at any time. If your account is disabled, you will not be eligible for further participation in the Program unless and until any issues have been resolved.  Please note that we may change our policies at any time, and pursuant to our Terms and Conditions, it is your responsibility to keep up to date with and adhere to the policies posted here.

Image Ads Editorial Guidelines

  1. Ad images must be clear and recognizable.

  2. Text appearing in the ad images must be legible.

  3. The keywords in ads must relate to the content on your destination URL.

  4. iFrame ads may not contain any malware or malicious code. Doing so is a gross violation of our Terms and Conditions and will result in immediate account closure without the possibility of any refund.

Popunder Ad Editorial Guidelines

  1. No double popunders.

  2. No java alerts.

Full Page Interstitial Ad Editorial Guidelines

  1. No iframe breaking.

  2. No popunders.

  3. No java alerts / exit prompts.

Destination URLs Guidelines

  1. The URL provided must work and cannot take longer than 5 seconds to load.

  2. The URL may not contain spaces.

  3. A site cannot link to a blank page, a page with little content, a page where the majority of the content consists of ads, a page that is under construction, or a page with raw or incorrect coding.

  4. The destination URL cannot use rotating landing pages.

  5. The URL cannot link directly to an executable file or any download that is not user initiated.

  6. If the landing page promotes and links to an executable file/s or download/s it must accurately describe contents of the file or download.

  7. The landing page cannot require a login to view any site content.

  8. The landing page may not use malware, malicious code, or deliver harmful programs.

  9. The landing page cannot engage in any illegal online activities such as phishing, spoofing or spamming.

  10. The landing pages cannot contain pop-up windows, including exit pop-ups, java alerts, or chat windows that prevent a user from easily exiting a landing page..

  11. The landing page may not use any copyrighted branding or imitate any brand without proof of consent (ie. Google Play Store, Android, Apple, etc.)

  12. The requirements to redeem a free offer must be within one link of the landing page, and the redemption requirements must be contained within a single page. The requirements of a free offer must be clear and conspicuous and must stay consistent from when the conditions are first stated.

Unacceptable Content

  1. Any sexual content that depicts individuals who are under eighteen (18) years of age or who are presented in a manner designed to make them appear to be under the age of eighteen, including without limitation computer-generated images, drawings or sculptures that are, or appear virtually indistinguishable from, that of a minor engaging in sexually explicit conduct.

  2. Any content that depicts violent or forced sexual acts, including without limitation rape or slapping, hitting or torture in connection with sexual activity; urination, defecation or vomiting in conjunction with sexual activity; sexual activity that involves the participation of animals; vaginal fist insertion; and real or simulated incest; real or simulated sex with a dead body.

  3. Promotion of hacking and cracking sites.

  4. Promotion of anti-virus except for well known, reputable products, with legitimate offers.

  5. Promotion of ‘cleaner’ software.

  6. Fake system notifications or alerts.

  7. Any copyrighted material or imitation of such without consent of the copyright owner. (ie. Google Play Store, Android, Apple, etc.)

  8. Promotion of ‘revenge porn’: sexually explicit media that is publicly shared online without the consent of the pictured individual.

  9. Any material that offers illegal products or services.

  10. Promotion of incentives for online activity to surf websites, click on ads, or any activity that artificially enhances website or advertiser metrics.

  11. Promotion of violence, racial intolerance, or advocacy against any individual, group, or organization.

  12. Promotion of fake documents, copied material, or paper mills.

  13. Promotion of drugs or any related paraphernalia.

  14. Sales or offers of weapons, alcohol, tobacco or any related paraphernalia.

  15. Promotion or any attempt to profit from human tragedy or suffering.

  16. Promotion of illegal activities that infringes on the rights of others.

  17. Promotion of gambling or online betting that is targeted to the US.

  18. 'Free' offers in which the redemption requirements are overly burdensome as to not constitute a free item.

  19. Any link to a website that contains unacceptable content.