Feb, 13

Adnium and White Label Dating Ink Exclusive Partnership

The details and what it means for advertisers

Grand Slam Media powered network, Adnium.com, has signed an exclusive advertising partnership with UK-based firm, Venntro Media Group, owner and operator of White Label Dating. The agreement, which will take effect February 1, 2020, includes new ad zones and will make Grand Slam Media the sole network of representation for White Label Dating, Members Area inventory.

A familiar source with a history of quality

Having worked together since 2014, the two parties have engaged in familiar business dealings for some time; however, this past fall saw a marked increase in cooperation culminating with talks of exclusivity that eventually lead to a deal being done. 

“White Label Dating delivers the type of traffic that we are very proud to offer affiliates and media buyers throughout our network. It really speaks to the quality-control they have in place with their user acquisition methods. The team WLD has assembled shows a clear determination to build strong, sustainable products making them ideal partners to collaborate with. If advertisers are looking to get a slice of this inventory, they can find it exclusively in Adnium.” - Stephanie Hall, Director of Sales, Grand Slam Media.

The traffic profile, new ad types and a mainstream addition

White Label Dating’s considerable Members Area volume carries better than 85% UK traffic, and focuses on the English Speaking market. The exclusive launch will include new ad zones such as a 42x42 icon, 300x100 mobile adhesion and inbox ad; as well, there will be a separate channel for mainstream only traffic, ideal for SFW brands or those able to meet creative restrictions with their banners.  

"Partnering with Grand Slam Media on an exclusive basis is an exciting move for us at White Label Dating. Grand Slam’s approach with their advertisers, coupled with high quality traffic on the WLD platform, will allow this partnership to flourish. It’s a pleasure to work with the team at GSM and we look forward to our cooperative effort." - Dave Adams, Chief Revenue Officer - White Label Dating.

Start advertising today

Advertisers looking to learn more about ad types, CPM pricing, device breakdowns, GEO volume or otherwise can contact support@adnium.com, or, register HERE for live chat and a company representative will be happy to assist you. 

Eager to get started? Click on the whitelist link and select one of the following ad-types to start advertising on White Label Dating's inventory today. The link defaults to MA Mobile Pop-Unders, but you can update any settings you like.

Ad Types:

  • MA Mobile Pop-Under
  • MA Desktop Pop-Under
  • MA Desktop 300x250
  • MA Mobile 300x100
  • MA Mobile 300x250


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