2020
Adnium Signs Exclusive Deal with Online Dating Powerhouse AFF
Affiliates that stand to gain from this traffic and more
When Grand Slam Media and Adult Friend Finder started talking about an exclusive advertising partnership, it didn’t take long for the parties to come to terms. Beginning February 1, 2020, Friend Finder’s healthy volume of English speaking, Members Area traffic will be available only via Adnium.com, which is great news for network advertisers.
What it Means for Media Buyers?
The partnership will bring qualifying advertisers display inventory from one of the most well established dating networks in the Adult space; a welcome addition to Adnium’s deep roster of Members Area publishers, which includes brands such as Traffic Partner, White Label Dating, Fuckbook, and Date Profits among others.
Quick Facts on AFF Traffic:
- Greater than 90% of the inventory comes from English Speaking GEOs
- 80% is focused in the United States
- The device split is roughly 70/30 (mobile/desktop)
- Ad types: Mobile 300x250, Desktop 300x250
- Restricted verticals: Dating, Webcams
The Opportunity for Nutra, Games, and Pay Site Offers
The aforementioned restrictions on both Dating and Webcam products presents a welcome opportunity for those running offers in other verticals. Nutra, Games, ‘Pick Up Artist’ and Pay Site advertisers can capture a healthy daily spend on a premium source of traffic, void of the heightened competition introduced when dating is allowed.
A History of Cooperation
“The first campaign Friend Finder purchased from GSM, as advertisers, dates back to 2009.†Recalled Grand Slam Media CEO, Luke Hazlewood. “We have known senior leaders on their team for over a decade now, and it’s exciting to make this deal on the publisher side. AFF is a pioneer in the online dating space and their traffic brings display inventory that we’re very happy to offer in Adnium.â€
What Brought the Deal Together?
Having worked in the Members’ Area space since 2012, Grand Slam Media is well aware of the sensitivities that exist when operating as a secondary revenue stream. As a result, a detailed and sophisticated tagging system allows the network to control publisher restrictions on a level their partners expect… an attribute that carries great importance to Friend Finder Director of Customer Acquisition, Adam Haft, and company.
“For us at Adult Friend Finder, we’ve always had a desire to control the type of content as well as the offers displayed to our membership. Adnium has demonstrated great competence in this area which is a key piece to this partnership. We look forward to building a successful and sustainable ad-model together.â€
If you’re looking to find out more about your advertising options on Adult Friend Finder traffic, you can contact the GSM team at support@adnium.com and a company representative will respond to your inquiry.
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