How much information is your player passing back to you?
It goes without saying that online marketing in 2020 is a world filled with deep data analysis. Work from a webmasterâ€™s perspective is no different as publishers evaluate a range of analytics that influence and determine how successful a web property is. Indicators such as bounce rate, key-word rankings (SEO), time on site, the popularity of certain content or niches, referral source data, and advertising rates are critical to your revenue stream; how you collect and manage this information can either put you in a position of advantage or disadvantage.
At the center of many web-properties based in the Adult market is the video player, so again, what data sets does your player offer you?
â€œWhen the Adnium Player was in development a critical component we wanted to offer publishers was that of meaningful native analytics that could assist in the management and growth of web sites in our space. We are addressing a need and offering a tool that will take not only the user experience but your decision making capabilities to the next level.â€ said Player Integration Specialist, Ior Oliveros.
While some alternative player options offer an integration with Google Analytics for data retrieval, the Adnium Player hosts a range of native statistics readily available through the Adnium.com dashboard. These data points are specific to the player itself and help to paint a picture of how your property is performing so you can track trends, both positive and negative.
Join our conversation. What features do you look for in a player? Let us know so we can pass them along to our development team for consideration.
Find more on our video player project, or register for integration HERE.
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